Case Studies

• World Conference of Science Journalists
• Marketing the art of 2009

Marketing: the art of

The inaugural Marketing: the art of took place at the Sage Gateshead in November 2008. Benchmark Communications were appointed by Business & Enterprise North East to provide total event management from initial concept through to delivery.

The project team developed an engaging programme covering the whole of the marketing mix securing a number of recognised brands and personalities including Max Clifford.

Tasks performed by Benchmark

• Total event management
• Event concept and design
• Venue management
• Programme development
• Delegate management
• Promotion and marketing
• Commercial management