Case Studies

• World Conference of Science Journalists
• Marketing the art of
• NewcastleGateshead Art Fair
• Information and Records Management Society
• British Association of Critical Care Nurses
• North East Accountancy Awards

Marketing: the art of

Benchmark Communications were appointed by Business & Enterprise North East to deliver Marketing: the art of event for Business Link. This involved total event management and delivery autonomy.

The project team developed an engaging programme that would appeal to anyone with a marketing and communications remit based within North East England.

Benchmark used existing networks and connections to engage with well-known brands and personalities. Previous speakers include Max Clifford, Mark Palmer (Green & Black's Organic Chocolate), Tim Smit (The Eden Project) and Robert Senior (Saatchi & Saatchi and Fallon).

Marketing: the art of is now firmly established, as the regions must attend marketing conference.

Tasks performed by Benchmark

• Concept design and creation
• Total event management
• Financial management
• Delegate management
• Promotion and marketing
• Event logistics and onsite management
• Project evaluation